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5 Tips for Standardizing Your CRM Data

If you’re anything like us, the very sight of a Salesforce report full of duplicate contact names or alternative company acronyms is irritating. Over time, we’ve realized that even the best CRM optimization processes can be defeated by a lack…

How to Prepare for a Sales Call

We always hear salespeople say that they’ve got to “go make some calls.” What goes into making these calls, though? How do you know who to reach out to? Where do you get that phone number to call? It’s not…

Secure Collaboration with LastPass

The Bottleneck How often does your workflow come to a halt because a key collaborator does not have a password to log into one of your essential systems? If you work with an assistant, you’ve probably run into this a…

How to Increase Open Rates on Salesforce Mass Emails

So you’ve been relying on Salesforce.com’s mass email functionality to reach prospective customers? How’s that going for you? While we know it’s not perfect, sales teams do prefer it over tools like Constant Contact, iContact, Pinpointe, Mail Chimp, ActOn, or Hubspot. That’s because Salesforce keeps the email campaign…